Marketing Services

“The aim of marketing is to get customers to know, like and trust you.”

One-size-fits-all doesn’t apply to companies. While large companies have marketing departments that manage their marketing initiatives, small and medium size businesses often don’t have the resources for a marketing team. Sullivan Copywriting provides businesses and organizations of all shapes and sizes with a full suite of marketing services including:

Virtual Marketing Director

Marketing leadership without full-time employee overhead.

Sullivan Copywriting recognizes that many business owners don’t have the time to devote to managing marketing efforts. They’re focused on other high value tasks: driving sales, client retention, product development and human resources. To help companies that understand the importance of ongoing marketing, but don’t have the bandwidth to add full-time staff, we offer our Virtual Marketing Director service. This provides companies with marketing-focused leadership and management covering:

  • Content Marketing
  • Marketing Plans & Strategy: Design/Execute/Revise
  • Market & Competitive Analysis
  • Client Communications
  • Branding: Launch New Brands Or Enhance Existing Brands
  • Client Surveys
  • Marketing Materials
  • Sales Presentations / Pitches
  • Social Media Marketing: LinkedIn, Twitter, FaceBook,etc.
  • Strategy Roadmap: Define Actions, Deliverables, Ownership, Accountability & Metrics

Marketing Consultant

“A plan without action is just a dream.”

In many cases, companies have marketing plans but lack the staff, or the ongoing ability of staff to execute individual components. That’s where Sullivan Copywriting can step in and drive tasks supporting larger marketing objectives. You recognize the importance of marketing and put the time and effort into developing a plan; now you need to take action. We can help.

With our marketing expertise, we can help you complete a wide variety of marketing tasks that help keep your marketing plans on track, including:

  • Marketing Communications: Newsletters, Press Releases, Client Surveys
  • SWOT Analysis
  • Market & Competitive Analysis
  • Marketing Materials
  • Sales Presentations / Pitches / Proposals
  • Email Marketing
  • Blogs
  • Social Media Marketing

Branding & Creative Services

Okay, so your company has a great product or service. The question is: does anyone know? Branding tells your story the way YOU want it told.

To answer this question, you have to consider many different concepts, beginning with branding and product positioning. We provide Creative Services that give you maximum flexibility and control in building the exact level of services that will produce optimal results.

A brand is a name, term, design, symbol, or any other feature that identifies your company’s goods or services as distinct from those of other companies. Graphic design plays a key role in business by:

  • Helping new companies establish a brand identity by creating lasting impressions with target audiences
  • Assisting existing companies with graphic design that supports branding for new product/service lines, entry into new markets

We can deploy our team of talented experts to lead branding and creative services including:

  • Brand development
  • Graphic design
  • Website layout and design
  • Print design (business cards, brochures, packaging, etc.)

Great products and services can’t sell themselves. We’ll help you create content and design/launch/track marketing programs that strengthen your brand and drive results. Contact us to learn more. 

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